Problem Statement

Despite 67% of new customers citing word-of-mouth recommendations from friends, neighbors, or family, only 1% of existing customers currently participate in the Customer Referral Program (CRP).

Objective

The goal is to increase the usage of the CRP from 1% to 4-5% of the subbase within the next 3 months, thereby accelerating ACT Fiber net's growth.

Solution

View the complete solution here: ACT Case Study

UI/UX

Prototype: ACT Application

Some glimpses of the application