Problem Statement

Big OTT players failed to penetrate in Tier-2 and Tier-3 cities as services are not hyper personalized which leads to drop offs and eventually low ARPU and high CAC.

Objective

To launch a streaming application that could cater the audience in Tier-2 and Tier-3 cities with personalized content.

Solution

View the complete solution here: Naatu Case Study

UI/UX

Prototype: Naatu Application

Some glimpses of the application